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Monday, July 19, 2010

Basics - How to Monetize Your Website

Monetize your website means making it earn money by visits of the internet community. One can earn a lot of money by smart and intelligent placing of the advertisements based on proper analysis; by discretely integrating advertisements with the content of the website,

Types of Advertisements:

These are of three types’ viz. Pay-per-impression (CPM), pay-per-click (CPC), and pay-per-action (CPA, CPL, CPS).

Pay-Per-Impression. You are paid with a certain amount of money for every 1000 times an advertisement is displayed to your site visitors. This way to monetize your website however means that payout is not too much and is based on the number of visits your site receives per month. Therefore, it is also known as CPM (Cost per 1000).

Pay-Per-Click Here you can monetize your website better since the payment is based on every time someone clicks on an advert on your site. The payout here is higher than pay-per-impression, but one cannot be sure how many visitors will actually click on the adverts, depends mostly on the niche of the website, and on how relevant are the ads placed on the page content. This is also known as CPC (Cost per click)

Pay-Per-Action. If you wish to monetize your website this way, you only get paid if the visitor you refer goes on to perform some pre-defined action, such as placing an order on the target site. It has the highest payout; this needs a very high level of website traffic. It is also known as CPA (Cost per action), which can further be divided into CPL (Cost per lead) and CPS (Cost per sale).

Out of the above, probably pay-per-click is probably the easiest way to monetize your website and start earning money quickly.

Advertisements used to monetize your website are best placed by incorporating html codes generated after joining some of the popular sites like Google Adwords or by hiring services of other similar providers on the internet or various affiliate programs like Amazon, clickbank, etc.

After reading this you might want to explore some of the PTC sites and monetize your website during some spare time on the internet. However, do be careful when you venture out on your own , MOST PTC SITES are scams and you might end up doing a lot of work without getting paid. Do some researches before joining them.


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