Traffic Exchange Programs

There are a number of traffic exchange programs on the Internet, each one claiming to have some unique feature by which tries to attract more and more people to sign up.

What exactly are Traffic exchange programs?

Essentially, it is a service by which you register your web site and surf the intranet using that site where they display advertisements in rotation, each one for a fixed short duration. In return, they display your web site to the other members when they surf in similar fashion. Therefore, you receive hits to your sites in return for visiting other members' sites. The number of times your site is shown to others is based on the “credits” that you earn when you view others sites. Traffic exchange programs are normally based on certain ratios that vary from one exchange provider to another and also on the type of membership for which you register. Generally, the ratio is 3:1 or 2:1 for free members and 1:1 for paid members. Credits can also be purchased in case you can pay and do not have time to surf.

Traffic exchange programs can be of two types – Automated and Manual.

In Automated Traffic exchange programs, web sites/advertisements of various members are displayed in rotation after a certain period of time based on a timer function. In manual Traffic exchange programs, the next web site/advertisement is displayed only after the user hits on the “next” button which gets activated based on timer (typically six to 30 seconds). Normally advertisers prefer manual exchanges because in automatic programs there is no guarantee that the advertisements are being viewed since viewers can leave them running in the background while they do some other work.

Some of the Traffic exchange programs also offer small amounts of payments for viewing their sights in addition to the “credits” earned.

Hence, as it would be clear by now these being the fundamentals, the differences in various Traffic exchange programs are basically related to surf timers, credit ratios, Cash offered in addition to credits, bonus credits and incentives, reference commissions, upgrading membership offers, etc. One had to make a choice, based on what each individual’s requirement is.

Therefore, the first choice for Traffic exchange programs is whether to pay and buy credits to showcase your web site/advertisement or to surf and earn these credits. In case one chooses the second option that is to surf and earn credits ( and cash ) again one has to consider whether it would be a special surfing session of a few hours that he/she would like to do or prefer surfing “on the side” while carrying out other work on the Internet.